Social
networkers will "like" a day at the races at the inaugural Social Media
Day at Saratoga Race Course on Sunday, August 26.
The all-new event for the 2012 meet will invite local
and regional bloggers, Facebook fans, Twitter followers and other
social
media gurus to attend a special on-track meet-up and network in-person
while enjoying a day of world-class thoroughbred racing.
The first 1,000 social media users to register
on-track and show that they have "liked" The New York Racing
Association, Inc. (NYRA) on Facebook or follow NYRA on Twitter will receive a free commemorative Social Media Day
T-shirt. The first 300 fans will also receive a program book.
"Social Media Day meet-up attendees will have access
to a special reserved seating area in the backyard near the Big
Red
Spring, which will feature a number of activities for social media
users, including trivia contests, giveaways,
and music from Ernie
Munick.
A number of well-known NYRA jockeys, broadcast
analysts and social media personalities will visit the area to meet
fans
and followers throughout the day, including:
NYRA on-air personalities: Andy Serling (@andyserling), Maggie Wolfendale (@maggiewolfndale) and Richard
Migliore
NYRA jockeys: John Velazquez, Ramon Dominguez, Rajiv Maragh (@RajivMaragh)and Julien Leparoux
(@julienleparoux)
NYRA trainers: Christophe Clement (@clementstable), Gary Contessa (@GaryContessa), Mark Hennig
(@Hennigracing) and David Donk (@equend)
NYRA will host several contests during the event on
its Facebook page and Twitter account, including the opportunity
to win a
signed program from the 2012 Travers and reserved seats for the Grade 1
Woodward on Saturday, September
1; and a photo caption contest on
Twitter with the winners being re-tweeted by NYRA and posted on the NYRA
Facebook
page. Additionally, one racing fan who RSVPs affirmatively to
the Social Media Day event page on Facebook will
receive a special race
day experience.
El Verano Taqueria at The Post will offer trackgoers a number of special Social Media Day meal deals, including:
small regular Box Frites with one sauce and a regular fountain drink for $6; and tacos or quesadilla and a regular
fountain drink for $10.
NYRA also invites fans to go behind-the-scenes through
the new "Saratoga All-Access" YouTube series. The web
video series
posted on NYRA's YouTube channel offers viewers an inside look at track
places and happenings,
including an exclusive tour of the Jockey House
with Richard Migliore. The Saratoga All-Access page can be found at http://www.youtube.com/nyravideo.
Fans are invited to connect with NYRA online at facebook.com/thenyra; youtube.com/nyravideo; and @nyranews.
For more information on special events at Saratoga Race Course, please visit nyra.com/saratogaevents.shtml.
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